This is Rich and Scott bringing you The TwoSix10 Podcast, where we explore the world of content creation to help businesses grow through engaging and innovative strategies. In today's episode we're discussing the importance of understanding what content works best on different social media platforms.

As a remote content team, we've seen it all when it comes to social media. We know that each platform has its unique set of rules, audiences, and expectations. That's why it's essential to know where your target audience is spending their time and crafting content that speaks directly to them.

But it's not just about creating content for the sake of it. You need to tailor your message to fit the platform you're using. What works on LinkedIn may not work on TikTok, and what's popular on Instagram may not translate to Twitter. So, how do you navigate this maze of content creation?

Our team at TwoSix10 has the expertise to guide you through the process. We'll be sharing our insights on how to keep an open mind, experiment with different types of content, and find your niche on each platform.

And once you've hit your stride, it's time to scale and repurpose your content. We'll be sharing some of our favourite strategies for getting the most out of your content, including turning blogs into social media posts, videos into podcasts, and more.

So, whether you're a business owner, marketer, or content creator, tune in to The TwoSix10 Podcast, and let's explore the world of content creation together!

(Also available on YouTube, Apple Podcasts, Spotify and Amazon Music)